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Sunday, May 17, 2020 | History

1 edition of Case studies in marketing management found in the catalog.

Case studies in marketing management

Arvind V. Shukla

Case studies in marketing management

by Arvind V. Shukla

  • 221 Want to read
  • 26 Currently reading

Published by Sarup & Sons in New Delhi, India .
Written in English

    Subjects:
  • Marketing,
  • Case studies,
  • Management

  • Edition Notes

    StatementArvind V. Shukla
    The Physical Object
    Pagination90 p. ;
    Number of Pages90
    ID Numbers
    Open LibraryOL25567635M
    ISBN 108176254754
    ISBN 109788176254755
    OCLC/WorldCa428013907

    This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing.   Writing case study assignment papers is a very important task for the marketing management specialization student of business management degree course. The grades you get in these degree courses have a lot of importance in their academic as well as management .

    International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies . Sales and distribution management case studies discuss sales force development strategies, about sales organizations & sales approaches, sales management process, performance management for .

    Case Studies in Marketing Management and Sales Management. marketing analytics presented in this chapter will be offered online as Marketing Performance Tools to enhance learning and application. Differentiating Features: Unique features not found in other international marketing chapters or books.


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Case studies in marketing management by Arvind V. Shukla Download PDF EPUB FB2

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